June 21st, 2018

Case Study: The Client: Dxilogy worked with Digital Mortar on this case. The target site was a large Department Store with 25+ departments/sections. Navigation and engagement data were collected for 25,000 unique visitors in the Physical store. Learn about machine learning and store optimization from Diginal Mortar CEO, Gary Angel. Click here to watch. The DXi Solution: Using beacon apps or…

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June 21st, 2018

Case Study: The Situation: An e-commerce company based in British Columbia that sells outdoor utility tools needed to increase their conversion rate from a desperately low level of less than 1% of marketing leads to sales. We identified another business opportunity with the popup discount code they were using. Since DXi predicts likelihood to purchase, we knew we could target customers who were already going to buy with a lower automatic discount code, saving thousands of dollars per…

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June 7th, 2018

Today we’d like to introduce you to Srinivas Kilambi. Srinivas, can you briefly walk us through your story – how you started and how you got to where you are today. I have a B.S in Chemical Engineering from IIT (India’s MIT). I did my MS and Ph.D. in Chemical and Environmental Engineering from Clarkson and University of Tennessee respectively. I am also a CFA from India. My first startup was in 1988 in India. I set up India’s first Chitosan from crab shells manufacturing plant and was…

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September 21st, 2017

Optimizing Sales Conversion Rates: What can’t be measured can’t be improved. But if one ends up measuring way too much, it gets overly complex to grow over time. This is precisely what’s happening with companies that today are trying to drive their sales through digital media, mainly websites and mobile apps. Despite a heavy influx of visitors to their websites and mobile apps, many companies have a low conversion rate as only a handful of the visitors complete their visit and make a…

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