DXi’s proprietary machine learning algorithm learns from your visitors’ on-site behavior to discover exactly what correlates with conversion. You can use this knowledge to create better hypotheses for CRO experiments than with intuition and post-mortem analytics data.
Real machine learning views millions of relationships and learns what behaviors correlate with conversion before the on-page event. This even shows which individual visitors should have converted but didn’t, and more importantly WHY, based on deep behavioral data learning.
DXi shows the exact, prioritized path for CRO to boost conversion rates into the stratosphere without wasting thousands of hours blindly experimenting. The DXi score acts as a mathematical surrogate for conversion, and analyzes millions of interacting behaviors to determine the ideal path to conversion and how to improve it.
Once you know the on-site behavior that correlates with conversion, not only can you encourage more visitors to convert, but you can also start to see when customers begin to become disengaged, when formerly apathetic visitors begin to show buying intent, and more. This allows for laser-focused targeting of on-page offers, related product recommendations, and more.
You can also see the quality of traffic from your campaigns early in the lifecycle and know if you’re bringing in people that will eventually convert or not. No more waiting around only to find low traffic quality after months of investing in a new acquisition strategy.Learn More
DXi works with all ecommerce platforms and integrates with CRM and marketing automation platforms to deliver insights--like lead scoring and engagement level--fast. However your sales engine works, DXi fits into your stack to deliver action-focusing insights you can use to push the needle to higher conversions.
You can use DXi insights to show targeted offers at the perfect time to individual visitors, enable relevant ads for prospects based on individual engagement level, and predict purchase target resulting in more efficient advertising spend. You can even see when a customer is becoming disengaged and segment for re-engagement campaigns--all based on behavioral analytics.Learn More
Machine learning requires human intelligence to understand how to put the insights to work. Our world-class team of data scientists is there for you every step of the way, from understanding your conversion goals to delivering targeted insights for experimentation.
DXi’s intelligent proprietary algorithms are backed up with insight service from some of the world’s best marketing data scientists. Now you can get the insights you need to inform CRO work right when you need it.Learn More
We learned the casual shoes section was key to shopper performance with DXi. They use an ensemble approach–throwing the kitchen sink at the problem by using 25+ different algorithms to identify potential winners/losers.
CEO of Digital Mortar
DXi’s ability to listen to an organization’s needs for increased conversion rates for both ecommerce and non-ecommerce sites is unbelievable. Their machine learning platform has worked for improving my client’s conversion rates and I would recommend their solution for anyone looking to do the same.
Ecommerce Store Owner
DXi, has developed a Digital Experience index (DXi), enabled with advanced machine learning and artificial intelligence techniques, to help companies revamp their sales by identifying the factors that lead to higher and lower conversion rates.
CIO Applications Magazine
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